I would begin here: http://www.primitivism.com/ideology.htm
(for the McQuinn/Filiss "discussion" as well as some notes on Primitivism and ideology). I also agree with dot, the most important starting point (if not the Marxist starting point: Althusser, who, unfortunately for us, has some important thoughts -- that may not be the best, but they are historically important) is Max Stirner. We need to be careful, though, when we call Stirner's thought anti-ideological. Stirner is perfectly happy to become ideological if it suits his own purpose -- Stirner is not outside the domain of ideology, no egoist is. The egoist question therefore must be: how does ideology rob me of my ownness? When are my desires not my own?
If you have access, or want to write the author, Saul Newman wrote a great piece called "Spectres of Stirner: A Contemporary critique of ideology" that you may find has some answers (http://www.informaworld.com/smpp/content~content=a713682963&db=all
). Quite in line with what I am arguing about Stirner's supposed "anti-ideological" position, Newman argues that Stirner's position is "Extra-ideological".